London Fashion Week 2025: British Retail Embraces New Sizing
Share
London Fashion Week 2025 was a showcase of innovation, sustainability, and a push for greater inclusivity. Yet, while body diversity has gained traction, height inclusivity remains a blind spot for many brands. For extra-petite women—those 5’2” and under—finding well-proportioned, stylish clothing has long been a challenge. However, this year’s runway trends suggest that British retail may finally be paying attention, and Team DEWEY was at this year's event championing it.
A Shift Towards Precision Tailoring
One of the most striking trends at LFW was the return of precision tailoring. Ready to wear labels such as Victoria Beckham and Erdem made noise with their sharply cut suits and structured dresses. The cinched look is a stark contrast to the oversized silhouettes that often overwhelm smaller frames. While these collections weren’t explicitly designed for extra-petite women, the renewed focus on fit, proportion and flattering natural contours was to inspire retailers to reconsider their approach to sizing—something that DEWEY, one of the few British brands dedicated to extra-petite fashion, has been leading the way on. DEWEY and its peers have set a new standard in a market long neglected, and it seems the industry is starting to take notice.
Footwear Finally Considers Petite Proportions
On the accessories front, designers such as Roksanda and Simone Rocha showcased pointed-toe, low-heeled styles—ideal for petite women looking to elongate their frame without sacrificing comfort. It’s a subtle but promising sign that brands are beginning to acknowledge the needs of smaller women, and something Team DEWEY are keeping a very close eye on.
Are British Retailers Catching Up?
While LFW 2025 hinted at change, the reality is that the extra-petite market remains underserved. Most brands continue to prioritise ‘standard’ sizing, overlooking the millions of women who struggle with ill-fitting garments. However, with tailoring, customisation, and proportion-conscious design now in the spotlight, British retailers may finally be realising what DEWEY has known all along—height-inclusive extra petite fashion isn’t niche; it is a massive untapped market and it is necessary!