DEWEY in 2025: Building an Extra Petite Community
In these first few months of 2025, DEWEY has strengthened our extra petite community: launching our own DEWEY Style Guide, growing our ambassador network, and deepening our connection with you through social media.
Showing extra petites How-To-Style-It
This past January, DEWEY launched our brand new DEWEY Guide with advice specifically tailored for extra petites. Taking on wardrobe staples, seasonal trends, and notoriously tricky items, How-To-Style-It provides detailed stylings tips and outfit inspiration for our unique DEWEY community. At DEWEY, we’re experts on the extra petite fit, frame, and proportions, many thanks to our unique, proprietary sizing system developed from years of research, thousands of data points, and experimentation.
Drawing on our founder’s expertise in extra petite design, How-To-Style-It goes beyond a typical fashion blog, cultivating a community poised to redefine the industry for good. Stay tuned for our upcoming issues, as we take on more emerging trends and classic capsule items, feature exciting guests, and give sneak peeks on what’s to come. Read all about our first three editions.
How-To-Style-It…Flared Leggings (feat. DEWEY MIRA Flares)
How-To-Style-It…A Long Coat and Scarf
A growing digital community
We love our social channels: they’re the easiest way to connect directly with our DEWEY community. As the world’s first extra petite fashion brand, we rely on these platforms as an invaluable space for your feedback and ideas. From exciting product launches to styling tips and relatable conversations, we use these platforms to connect with you authentically, right where you are. Here are some of our three favourite posts from 2025 so far.
“What the petite and extra petite girls are wearing during LFW”
During London Fashion Week, we took to the streets to see how the extra petite girls are getting in on the action. While LFW isn’t as height-inclusive as we’d hope, that hasn’t stopped you from embracing your creativity and showcasing your unique style beyond the runway. The streets are your runway! Chatting with you offline, hearing your stories, and showing off your incredible style has been a highlight of our year so far.
“DEWEY Denim Guide” Announcement
To announce our second How-To-Style-It blog all about denim, we asked you to lament your denim struggles in our comment section. The response was mounting, further validating DEWEY as a much-needed force in the fashion industry. From gaping waists to dragging hems, we know how challenging jeans can be for extra petites, fueling our passion to solve it.
Bring the ethos of How-To-Style-It to your social feeds, we’ve compiled our quick tips and tricks, go-to pieces, and styling hacks for extra petites. At DEWEY, we’re all about empowering you to dress confidently, creating and finding pieces you’ll love to wear. Dedicating ourselves to bolster and uplift this community has been a top priority for us.
In the works
Currently, we’re hard at work in bringing our Elevated Capsule collection to life, specialising in must-have wardrobe staples and our most in-demand products. We have been listening to your biggest struggles with clothing, and we’re working to actively solve this for you, offering stylist, timeless pieces that finally fit you - straight off the rack.. Beyond perfecting fit, we’re also focused on quality, versatility, and contemporary design, creating pieces that not only flatter extra petites but also seamlessly integrate into your everyday wardrobe. Each item is thoughtfully crafted to be styled effortlessly, whether you're dressing up or down, so you can feel confident in clothing that truly fits.
With a proprietary sizing system, market validation, and a growing community, DEWEY is primed to change the industry for good. We’re working to bring DEWEY to even more extra petite individuals, expanding our sizing and marketing efforts to reach global communities. These past few months have been incredibly rewarding for our development as a revolutionary brand, making us even more excited about what’s to come.